by Ann Winter 1. Does your marketing push your message or pull in actively engaged prospects? Progressive brands are reallocating their marketing budgets towards highly cost-efficient content marketing, with 60% of US businesses planning to increase their content marketing budgets over the next 12 months. Forward-thinking companies are experimenting with creative content and taking more [...]
Yesterday’s news was the explosion of social media, toppling the time-honoured tenets of marketing one by one. The latest credo to fall is ‘typical consumer engagement’ with a brand, or the ‘template’. Just as businesses were grasping the concept of two-way marketing, or at least creating a Facebook page and / or a Twitter account, [...]
Pinterest is now a “top driver of traffic to the websites of women’s lifestyle, home décor and cooking magazines, including Martha Stewart, Elle and House Beautiful ” according to a recent Forbes.com article. The lifestyle site, famously dominated by hobbyists and focused on the domestic, is magnetising venture capitalists and puzzling online marketeers everywhere, as [...]
Visual thinking is energizing innovators and decision makers across the corporate world. At a recent quarterly Firestarters presentation at Google’s London offices, British pro scribblers Scirberia were hired to simultaneously translate the guest speaker’s presentation into colourful posterboard graphics. These eye-catching, playful ideas maps are often described as “doodles”, but Google’s Neil Perkin, organiser of [...]
Big business = serious social sharing Everyone from Vogue to the BBC technology pages has reported on the launch of Burberry World, the new end-to-end digital solution to social sharing for business, connecting customers, retailers, suppliers and their wider fan base to the brand.
Search+ augments semantic searches. It interprets your search terms to try and understand your intent rather than parsing through keywords, then mixes this up with social and personal data trawled through your Google history and Google+ networks.
Your company’s social value lies in the knowledge you share, the relationships you form and the values you embody.
My recent SEO campaigns for web design agency Kino Creative has consistently boosted site traffic by more than 50%.
My content strategies prioritise brand message alongside user experience, and highly efficient informational content that maximises SEO without sacrificing sharp, elegant text.